Permit me to be blunt with you; you need a business blog.
What is a Business Blog?
A business blog is a standalone website or a section of a website devoted to writing about topics relevant to a business’ audience.
In other words, a business blog educates about subject matter related to the business.
What is the difference between a Website and a Blog?
I’ll explain the difference between a website and a blog in the most basic way.
A website is about you, your products and services.
A blog is about your customers and prospects; it is about how your offerings can help solve their problems.
So it is not sufficient to have a website alone.
Your prospects don’t care about you or your business; they instead care about how your offering will help solve their problem; this is what you should seek to prove with your blog posts.
According to Hubspot, research has shown that business blogging leads to 55% more web visitors.
On average, businesses that blog has;
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Six reasons your business need a blog
The objective of this post is to emphasize the need for a business blog if you don’t have one already and encourage you to take your business blog seriously.
As competition gets more intense, and more businesses start to leverage Digital Marketing, companies with blogs will stand a better chance of success.
Here are six reasons you need a business blog, amongst others.
1. A blog will help you build a “lasting” community
A lot of Business Owners only focus on their Social following.
Be aware that you do not own the asset you are building on social media.
Just one algorithm change by any of the social platforms and your community is gone. Worse, you can be banned, suspended, or even deleted.
You can leverage business blogging as a listening strategy to get feedback and product/service ideas from your customers and prospects.
You can get your audience involved in your product creation activities such that when you launch, they feel somewhat obligated to buy from you since they were part of the making.
With a business blog, you can be more creative with your audience.
2. A blog will help you build the most crucial asset in Digital Marketing
For the avoidance of doubt, an Email list is the most significant asset you can have in Digital Marketing.
A targeted email on your list is worth $1 monthly.
With a business blog, you can install a lead capture page to collect email list with which you will nurture your prospects and gradually convert them to customers and loyalists of your brand.
Most people would want to see the quality of the posts on your business blog before deciding to join your mailing list.
It means that the quality of your business blog posts has a direct bearing on the quality and quantity of the list you’d generate.
3. A blog will give more value to your content
The shelf life of your content on social media is too short to justify your efforts, but your content on your blog could be fetching you some search traffic for years to come.
There should be a difference in the way you use your business blog and social media.
You should use your business blog to write detailed posts that resonate with your target audience and then use social media to create awareness for the blog post.
4. A blog establishes your thought leadership in your niche
A business blog will help showcase your thought leadership
A blog will skyrocket your trust factor faster than anything online. It will create opportunities for you.
People buy from people. In the 21st century, customers want to communicate with people, not with corporate.
You can empower teams from different units in your business to blog about topics that would interest your prospects; this strategy can help cover lots of questions faster and help you dominate your niche.
Companies that engage in business blogging have found that it shortens their sales cycle.
Companies that engage in business blogging have found that it shortens their sales cycle
When you demonstrate thought leadership by churning out helpful and valuable content, you keep yourself top of your prospect’s mind; they’ll naturally buy from you when they are ready.
5. A blog is owned media
A business blog is owned media; it’s yours; you control it. You own it.
You can monetize it however way you want.
You make the rules; you are in control.
With a blog and an email list, you are the Boss.
6. You can quickly get back to business
In the unfortunate event that your blog gets hacked, you can easily create another one and send an email to your list with the URL of your new blog, and you are back in business in an instant.
If you focus only on social media, and you get shut down, you will either be at the mercy of the social platform or start all over again.
I believe your business is too precious to take that kind of risk.
As a Blog owner, more customers will be confident to buy from you.
Isn’t that what you want anyway? So get started with your business blog already.
I hope I’ve given you more than enough reasons to start your blog. I know it may seem daunting, but trust me, you’ll get used to it.
Anything you don’t know how to do, seem complicated, the trick is to start, and you’ll be amazed how quickly you’ll learn the ropes.
The bottom line is to take ACTION!
If you have any questions, I’m just a comment away, I’ll reply.
If you got any value from this post, then don’t forget to share it. Thanks in advance