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CONTENT IDEAS FOR SOCIAL MEDIA

I am guessing you already know the importance of coming up with content ideas when it relates to Content Marketing or Attraction Marketing.

For the avoidance of doubt, Content Marketing or Attraction Marketing means leading with value.

It means providing relevant content for your target audience which positions you as a thought leader, someone who people will want to do business with.

The problem however is that coming up with Content Ideas for Social Media is hard, and doing that consistently is even harder.

I want to solve that problem once and for all in this post.

In this post, I’ll reveal 9 solid ways to find content ideas for social media; with these strategies, you’ll be able to create content ideas for up to one year.

And above all, it will be content ideas that your target audience will be interested in.

This is how to assert yourself as an authority in your niche and see your conversion rate shoot off the roof.

9 WAYS TO FIND CONTENT IDEAS FOR SOCIAL MEDIA THAT ATTRACTS THE BEST CUSTOMERS

  1. SEARCH FOR “INDUSTRY + MAGAZINES” ON GOOGLE

This first strategy entails opening up Google and then typing your industry + magazines, then click on images and you should have lots of content ideas for social media that you could use.

For example, let’s say you are a Real Estate consultant, look at the image below to give you a clue on what you should do.

real estate content ideas for social media

real estate content ideas for social media

WHY THE NEED TO USE MAGAZINES TO GET CONTENT IDEAS FOR SOCIAL MEDIA?

Most magazine companies dedicate so much time and resources to research and they split test so many variations of content ideas before they publish.

It just makes sense to leverage research that has already been done rather than trying to chart your path.

The essence of this strategy is not to copy the content from the magazine but rather to know the content ideas that people have shown interest in.

2. POLL YOUR CUSTOMERS OR PROSPECTS

Rather than wondering what social media content to create, just ask your prospects or customers what they’d like you to teach or train about.

This is one sure-fire way to creating social media content that will resonate with your prospects.

3. SHARE INTERESTING INDUSTRY UPDATES, DATA AND STATISTICS

One way to create social media content that will resonate with your audience is by posting industry statistics, data, and update.

Such content will always do well as lots of people depend on such statistics to make important business decisions.

For instance, propertypro and reportlinker have published some extensive real estate reports about the Nigerian market which is why this content resonates.

4. SHARE CUSTOMER REVIEWS AND TESTIMONIALS

Rather than raving on how you are the best at what you do, have your customers do that for you.

Your prospects will believe your customers more than they’d believe you.

Post customer testimonials and reviews on your social media accounts, it will help you convert more prospects to customers.

5. POST ANSWERS TO FREQUENTLY ASKED QUESTIONS

Have you ever wondered how to generate a steady flow of content ideas for social media?

Look no further, this is the holy grail.

Simply compile all the frequently asked questions by your prospects and customers, then write social media content addressing those questions.

Your prospects and customers will devour this content and share it because they’d find it extremely valuable.

6. GO LIVE

Going Live on social media is still one of the best ways of creating social media content.

In my Marketing on Fire community, going live is the most engaging activity and content in the community.

It allows you to nurture your prospects which helps to build brand loyalty; as you engage with your community during live sessions, they can provide you with invaluable feedback that you can leverage.

7. RE-PURPOSE YOUR CONTENT

Another good content idea for social media is to re-purpose your social media content.

Let’s assume that you created a Blog post which resonated well with your audience, you can re-purpose it and turn it to a Video, Ebook, Infographic, Image or Podcast.

This way, you are squeezing the most juice out of the same social media content.

8. LEVERAGE GOOGLE SUGGEST

Let’s assume you are a Real Estate consultant or agent, you can go to Google and type in “how to invest in real estate” and see the other suggestions that Google will give you.

The good thing about this suggestion is that they are keywords that your prospects have searched for on Google, so this strategy helps you create content ideas for social media that is sure to resonate.

See the image below for an example

Google suggest for content ideas for social media

9. LEVERAGE YOUTUBE SUGGEST

The same strategy that works for Google suggest works for YouTube suggest.

Start typing a relevant keyword or a set of words and YouTube will suggest some set of relevant content ideas for social media.

Youtube suggest for content ideas for social media

IN CONCLUSION

If how to generate content ideas for social media has been a bother to you, I believe that with this post, that problem now belongs to the past.

You must not use all the strategies, you can focus on the ones that resonate with you the most and scale from there.

2 CALLS TO ACTION

  1. Let me know in the comments which of the nine strategies made more sense to you, remember that I respond to all my comments.
  2. If you got any value from this post, kindly help me share it on Social media by using the social media buttons below. Thanks in advance
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