I am writing this post because it makes sense to understand some of the jargon and Digital Marketing Terminologies that you would often come across in this space.

What are Digital Marketing Terminologies?

According to Wikipedia, Terminology is a general word for the group of specialized words or meanings relating to a particular field.

And also, the study of such terms and their use, this is known as terminology science.

Therefore, we can safely define Digital Marketing Terminologies as a group of specialized words or meanings relating to Digital Marketing.

But before I proceed, let me make the following assertions;

  • Anyone can learn Digital Marketing.
  • As with any discipline, you do not need to understand every single term to be successful.
  • Most Digital Marketing terms and acronyms seem more complicated than they are.
  • You can quickly get the hang of the jargon once you start doing Digital Marketing.

The bottom line is, do not wait to understand all the Digital marketing Terminologies before you get involved; remember that your competition is not waiting.

Aspects of Digital Marketing

There are different aspects of Digital Marketing, and you must not do all at the same time to be successful.

Choose any two or three of the aspects and focus, as you get comfortable, you can add more dimensions to your efforts.

Let us get into it, shall we?

  1. CTR – Click-Through Rate

This identifies the percentage of people who click on a particular link.

  1. CPA – Cost per Acquisition

This is a pricing model where companies are charged by advertising platforms only when leads, sales, or conversions are generated.

  1. CPC – Cost per Click

This is a pricing model where advertisers are charged for every click people make on an ad, which leads people to the advertiser’s website – hopefully to a landing page.

  1. CPM – Cost per Thousand

This is a pricing model where advertisers are charged by impressions or by how many times an Ad is seen. It’s usually calculated per 1,000 impressions.

  1. Conversion

When a visitor takes the desired action while visiting your site, it is called a conversion.

  1. Keyword

This is a word or phrase that your audience uses to search for relevant topics on search engines.

  1. Organic Traffic

This is traffic that is generated to your website by a Search Engine. This could be traffic from Google, Yahoo, or Bing.

  1. Paid Traffic

As the name suggests, this is when you pay to drive traffic to your site from any channel whatsoever.

  1. SEO – Search Engine Optimization

This is a way a company optimizes its webpage allowing the website to rank higher on a search engine’s results page (SERP).

  1. SEM – Search Engine Marketing

This is a way companies can get higher placement on search engines by bidding on search terms.

  1. SERP – Search Engine Results Page

This is the list of results provided by a search engine after a search query is made.

  1. Viral Marketing

This is a way of marketing where the audience is encouraged by the website owner to pass on their content to others for more exposure.

  1. Subscriber

This is a person who allows a company to send him/her messages through email or other personal communication means.

  1. A/B Test

This is also called a split test, is done by splitting a group of people into two or more groups and exposing them to different versions of a webpage, email or ad to see which one is more effective in motivating people to perform a specific action like clicking, buying, or submitting emails.

  1. Affiliate

Typically, this is someone who owns a website, an email list, or a social following and earns money from helping advertisers promote their products or services.

  1. Alt Text

The alt, which is short for alternative text, also known as “alt attributes” or “alt descriptions,” appears when you hold your mouse over an image on a website.

  1. Anchor Text

On a web page, the anchor text is the highlighted or underlined text that contains a link to another page within the site or a page on a different website.

  1. Autoresponder

This is an email message that has been set in an Email Service Provider to send automatically to its recipients.

  1. Backlink

This is also known as an ‘inbound link’, it’s an incoming link to a website that originates from a different site.

  1. Sales Funnel

This is the buying process in which companies lead a customer through when purchasing products and services.

  1. Lead Magnet

This is a marketing term for a free item or service that is given away to collect the email address of prospects.

  1. Lead Nurturing

This is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey.

  1. Call to Action

This is a piece of content intended to induce a viewer, reader, or listener to perform a specific act.

  1. Look-Alike Audiences

Look-alike audiences are built using email lists. This is a way to target users that are similar to the ones you already have. You can upload your email list to your Facebook ad campaign, and it will take these emails and find similar users to target.

  1. Engagement Rate

This is how many users are interacting with your brand. How many comments did you get on that post? How many shares did that blog receive? Usually the higher your engagement rate is, the better your content is.

  1. Retargeting/Re-marketing

This is a way you get people back to your site by advertising to people who have visited your site in times past. This is achieved by copying a code snippet from Facebook and Google and pasting it on your site.

  1. B2B and B2C

B2B means Business to Business, which means that the target audience of a particular business are other businesses. In contrast, B2C means Business to Consumer, which means that the target audience of a specific business are end-users.

  1. Buyer Persona

A buyer persona is something that you or your marketing team create that will give you a better idea of what your potential customers look like.

  1. Pixel

This is a snippet of code that is inserted into your website for tracking purposes. It can gather analytics and data on your customers and their movement across your website. You can also use pixels for retargeting customers with Facebook or Google.

  1. Thank You Page

This is the page you show your customers after they have made a payment on your site or the page you show your subscribers after they just subscribed to your list.

  1. Domain Authority

This is a number 1-100 that is assigned to websites by Moz, a marketing analytics company. The higher your Domain Authority, the more powerful your site, and the higher your chances of ranking.

  1. Bounce Rate

This is when a user lands on your site and only views one page. Google Analytics will show you the bounce rate for your website. The lower your bounce rate, the better for your site.

  1. Above the Fold

This is any content that appears before the user has to scroll on your website. Always keep your most essential contents above the fold like your header tag for SEO purposes and your call to action.

  1. Down-sell

This is a sales strategy of selling something more affordable to your prospects after they rejected your main product or offer.

  1. Duplicate Content

Duplicate content means two or more websites are showing the same content.


I hope you have learned some new Digital Marketing Terminologies today, this is how much I can cover in this post, but as I said, you will learn more as you progress.

Do not wait. Just start!

Let me know your thoughts in the comment.

Kindly share the post. Thanks in advance