Before I get to the crux of the subject matter, it is vital to say that before you start building your email list, you must first create an account with an Email Service Provider.
You need to decide what your free but valuable offer would be, and you have to create a squeeze or landing page for your free offer.
Now that we have gotten that out of the
way let us proceed.
Why an Email List?
An email list is the most crucial asset in Digital Marketing.
There’s something called the Rule of 7.
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least seven times before they’ll take action to buy that product or service.
It’s a marketing maxim developed by the movie industry in the 1930s.
Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies.
Going by the above assertion, it means that if you advertise to your home page, you’d need to keep paying for ads until your prospects have seen your ads seven times before they buy from you.
Email List is the walk-around that.
You instead create a free but valuable lead magnet in the form of an Ebook, Video, Podcast, or Membership to give your prospect in exchange for their email address.
This strategy ensures that you don’t need to keep advertising to that prospect; instead, you can nurture him/her via Email marketing until he becomes a customer.
Is An Email List that Important?
Short Answer: Yes, it is.
Long Answer: Your Email List is what ensures your Digital Marketing effort will be sustainable.
Social Platforms can shut you down, or they could even lose relevance. Ask Myspace.
Your advertising could stop working.
Your Social Media accounts could get hacked.
The bottom line is that you don’t own those channels.
Your Email List is your only real asset.
With an Email List, you can remain in business even if your social accounts gets hacked, or your ads stop performing.
Therefore, in all you do, ensure you are consciously building your Email List.
8 Ways to Effectively Build your Email list
Use Content Upgrades on your Blog
A content upgrade is a bonus content specific to the content that the visitor is already reading, that they can get access to in exchange for their email address.
If someone loves your video or the text content on your blog, the chances are that they would want to download a PDF version of that same content, so that they can study it at a later date.
You can use the post-gopher tool to automatically convert your blog post to an eBook or PDF and offer it to your site visitors in exchange for their email address.
Use these 8 Words to Dramatically Increase the Value of your Giveaway
Traditional pitches like, “Sign up to my list and get a free eBook” do not get the job done anymore.
Traditional pitches like, “Sign up to my list and get a free eBook” do not get the job done anymore
But when you describe your opt-in offer like a free eBook with value terms, it adds rocket fuel to your offer’s perceived value.
Direct mail marketers have used these words for decades to increase the perceived value of their offers, and you can do the same.
Which do you think will convert more “Get Access to my Featured Download” or “Sign up for our newsletter”?
Of course, the former is much more appealing and valuable.
Here are some value terms you can use to make your giveaway more enticing:
Giveaway a Bonus in your YouTube Videos
When it comes to marketing on YouTube, there is one thing that almost everyone can agree on; YouTube click through rates are HORRIBLE!!!
Some estimates put the average YouTube Click through rate at 0.72%.
Q: Being aware of that, how can you get your YouTube viewers to click over to your site and sign up for your email list?
A: The same thing you would do on your blog; give something of value away!
At the end of your Videos, pitch your free offer so that you can convert them as email subscribers.
Pitch your Email Newsletter to your Social Media followers
As you may already know, your Social following is not an owned media, this means it is not yours, it belongs to the Social platform, and you can lose it all.
You want to make sure that you promote your Email newsletter to your social followers from time to time so that they can subscribe.
Use Active Call to Action Buttons on your Blog
Words like “submit,” “register,” and “join” make your visitors feel like they are committing to something serious.
Such boring terms make your button blend in with the 256,000 other buttons online that use the same five words.
On the other hand, whimsical phrases like “I’m in!” “Give Me Access” and “Let’s do this!” stand out and put people at ease.
Organize a Giveaway
Create a highly valuable offer and give it away for free in a contest.
Your giveaway must be valuable enough to make your audience want to be part of it.
A well-done giveaway will make your site go viral and lead to lots of email subscribers.
Use an Exit Popup
Always show your opt-in offer to your site visitors when they are about clicking away from your blog, that way you can capture some of their email addresses.
Leverage “Email Only” Specials
Encourage them to forward the link to your sign-up page to friends and family.
And ensure you have the link to your opt-in page on the footer of your emails.
The most essential and profitable effort in all of Digital Marketing is building an Email List.
If you don’t have an email list yet, the best time to start building one is right now.
You don’t even need a website or a blog to build an Email List, so you have no excuse if you are a Business Owner.
Engage with me in the comment, and let’s have some fun.
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