Digital Marketing can be complicated, especially when you are just starting; there are lots of moving parts in terms of marketing pages that make it look daunting.
In this post, I’ll show you the four marketing pages that you should focus on for your business growth.
Most times, the problem is that Business Owners dissipate their energy by focusing on things that don’t directly impact their bottom-line.
But you’ve got to know where to channel your focus on your website.
It’s called your money pages.
What is Marketing Pages?
Marketing pages are pages created on your website with the sole purpose of driving your visitors or prospects further down your marketing funnel.
The objective of marketing pages is to prepare your prospects to make a buying decision.
A marketing page should have one focus and one focus only.
There are different stages of the process, so the marketing pages I’ll show you today are focused on various stages of the process.
According to Wikipedia, a landing page, sometimes known as a “lead capture page,” “static page,” or a “destination page,” is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.
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Let’s get to the four marketing pages that you should channel your attention.
The Attention Page
It’s is your advertising or blog.
An example will be this blog post that you are reading now.
If you cannot get attention, you do not have a business.
If you have invented something new, but have not invented an effective way to sell it, you have got a bad deal, no matter how good the product is.
The objective of the attention page is to make people check out your offer.
You use your attention page to assert your thought-leadership and demonstrate your expertise.
You can create short videos or detailed blog posts answering some of the frequently asked questions in your niche.
You want to ensure you are adding value to your prospects with the videos or posts.
Then, you’ve got to promote it.
It’s usually the missing piece of the puzzle for most people; they produce the content but don’t promote it.
They think that their prospects will find the piece, but No, you’ve got to advertise the content you have just created so that your chances can see it.
The more eyeballs you can get to see your content, the more productive it would be.
The Lead Capture Page
It’s the page where you get the email addresses of your prospects.
Ideally, you give out something of value for free in exchange for your prospect’s email so that you can keep in touch and market to them later.
If you are not building an email list, you are wasting your time, effort, and money.
I hope the process is clear so far.
First, you create a video, ebook, blog post, or podcast teaching something of value; then, you advertise the content you just created, telling people to subscribe to your email list to get access to the content.
That’s the summary of the first two pages.
The Sales Page
One of the craziest things I see online is business owners sending their advertising to their Sales Page.
It’s wrong because you are wasting financial resources.
Most prospects will never buy a product they see immediately, and you lose them as you did not get their email.
To get them again, you will have to spend again.
Instead, advertise your lead capture page and give out something of value for free to collect your prospect’s email in exchange.
Ensure you only give out something closely related to your service or product offering; ideally, it should be a digital offer, E.g., A fashion designer can give out a PDF file of fashion tips.
Do not give generic items like free iPhones or free Air tickets, as this will attract people who will never patronize you even in a thousand years.
Pro tip: Teach your audience how to fish and sell them the fishing tools, if you get what I mean.
If you thought through your attention and lead capture pages, your sales page should make you significant sales because you’ve already primed your prospects to need what you sell.
- The Checkout Page
It’s where orders are processed and money collected.
The objective of the other three pages is to get your prospects to your checkout page.
3 Tips to Make your CheckOut Page more Productive
- There must be no links on your check out page; links will distract your prospects as they could click away from your checkout page.
- Add testimonials on your checkout page; this re-enforces your brand.
- Offer 2 step checkout page. The first page should capture your prospect’s name and email, which should be integrated into your email list software, while the second page is where the actual payment is made.
The reason for the two checkout process is so that if your prospects abandon your cart at any time, you can email them since you already have their email.
These four marketing pages are the most important in your Online Business, focus on them, and cut the fluff.
In the early stages of your Digital Marketing effort, try as much as possible to focus on these four pages, as you start to see results, you can pay attention to vanity metrics.
Engage with me in the comments. Let me hear your questions and feedback.
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