Enhancing online sales is the primary goal of many businesses, both multinational corporations and small to medium-sized enterprises.
There are a good number of ideas floating the internet that informs you on how you can increase your online sales.
Several of these ideas focus on specific strategies you can execute, whereas others are much more generic.
In this blog post, I will try to concise those numerous ideas into nine immediate actionable strategies.
This post is useful for both service-based and physical goods.
9 Smart Ways to Boost your Online Sales Performance
Showing Honesty in Your Sales Copy
It may look apparent; however, it is remarkable to me the number of websites that creates ‘cheques’ their products cannot ‘cash.’
Not only is honesty in your copy vital to your business reputation, but it also fosters and encourages trust in your brand.
Do not make claims you cannot substantiate – today’s customers are oversensitive to marketing BS, so be honest and straightforward in all your sales copy, your homepage, and your e-mail campaigns.
Display Customer Testimonials and Trust Signals
In today’s social media setting, customer comments have never been more critical.
Thankfully, this means that your satisfied customers can provide you with one of the most useful weapons in your collection– testimonials.
Myriads of satisfied customers are considerably more important than even the best-written sales copy, so make sure you include testimonials as well as feedback from your hardcore brand evangelists saying just how wonderful you are.
These may appear on your Product Pages, Landing Pages, Pricing Page, even on your Home Page.
Create a Sense of Urgency
Several customers react positively to incentives that produce a feeling of urgency, from time-sensitive special offers to limited-edition products.
The ways you can accomplish this are as varied as the products you can purchase online; some strategies might be more reliable than others.
As an example, if you cannot make a limited-edition product to entice potential customers, perhaps you can provide a financial reward to prospects who commit to a purchase right away, such as free delivery or a discount.
Offer a Bulletproof Money-Back Guarantee
Why should somebody purchase your products?
What happens if your product does not work or the customer does not like them after purchase?
Also, purchases can carry the risk of “buyer’s remorse,” so you’ve got to overcome this indecision from the outset by offering a bulletproof money-back guarantee.
The more risk you eliminate from the prospect’s decision, the most likely they are to buy from you, so remove anything that can discourage potential customers from purchasing from you.
Offer Fewer Choices
To numerous businesses, this principle is just unthinkable.
As a matter of fact, in numerous circumstances, a higher range of options can bring about indecision for the prospect, which subsequently results in lost online sales.
If you have a wide variety of products, consider structuring your website or product pages in such a way that provides site visitors as few choices as possible.
It reduces the possibility that the site visitor will be overwhelmed by dozens of various products.
This strategy can be achieved by arranging your products right into significantly fewer classifications, or you might position a greater focus on fewer individual products.
Regardless, remember that the more choices you offer, the more probable a customer is to bounce and look elsewhere.
Target Lookalike Audiences on Facebook
One of the most effective ways to boost online sales is to utilize the information you have about your existing customers to find individuals similar to them.
Facebook permits you to do this with the targeting of lookalike audiences.
Lookalike audiences on Facebook are mostly users on Facebook that share attributes and behaviors identical to the customers in your database.
You upload your data to Facebook, which cross-references its very own data with the data from third-party data brokers to develop matches based upon the standards you specify.
It’s a superb way to benefit from the information of your customers, as it lets you broaden your Facebook reach with minimal effort as well as utilize highly targeted ads to attract prospects on Facebook who are identical to your existing customers.
Additionally, this strategy significantly lowers your cost per click.
Lower Friction in the Checkout Process
According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts in 2014 alone, of which 63% was potentially recoverable.
It’s a jaw-dropping fact and one that reveals how essential it is to nail your checkout process.
Get rid of any unnecessary action in your checkout process that can distract prospects from making payment.
Remove unnecessary fields in forms.
Do not use a countdown timer that will make them start the process all over again.
Keep your Messaging Consistent Across Campaigns and Your Site
Have you ever clicked on an ad that grabbed your attention, just to be taken to an unrelated landing page or even worse still to the site’s homepage?
Did you end up purchasing whatever you were looking for from that site?
Most likely not.
If a customer clicks an ad for a specific product or service, the page they’re taken to need to be about that particular product or service– not a related product and not a special deal for another product.
Ensure your messaging is consistent across your paid social campaigns and web pages so that ad clicks turn into online sales.
Answer Every Question and Address Every Objection in Your Copy
One of the most hazardous pitfalls you can fall into when trying to sell online is making assumptions regarding your prospect’s understanding of your product, solution, or perhaps market.
Several Business Owners wrongly think that their prospects know more about their product than they do, which leads to unanswered concerns and objections in the sales copy– both of which can hamper online sales.
Think about every concern you can come up with about your product and address them in your sales page.
Similarly, think about every possible objection a prospect may have about your offering and preemptively overcome it in your sales copy.
It may appear impractical, yet bear in mind, you are not bombarding prospects with unnecessary information– you are giving them precisely what they need to make an informed buying decision.
If you are bothered that your sales page is getting too long, you can continuously trim it down.
Ensure the focus of your sales page is on the customer and how your product benefits them, not why your business is so fantastic.
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These nine strategies will boost your online sales; the ball is in your court now.
Let me know in the comment if you have any questions.
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