I am sure you will agree with me that there is nothing more frustrating than seeing your prospects start the process of buying from you online only for them to abandon the shopping cart.
If you sell anything online, then you would want to read this blog post until the end because I am about to solve a significant problem in your Online Business.
Well, I understand the frustration, but what if there is something you could do to reduce your shopping cart abandonment by up to 50-60%, would you be interested in learning?
If you answered yes to the question, please read on.
What is a Shopping Cart?
Wikipedia defines Shopping cart software as a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase.
Implement a 2 step Check out
In most check out pages, the complete information is on one page; you need to change that immediately.
Let the first step of your check out page shows only the field to collect your prospect’s personal information like Name and Email address; then the 2nd page provides the actual checkout.
The reason for this is if for any reason, the prospect abandons the cart on the 2nd page, you have their email address already added to your email list, so you can follow up on them via email to get them to finish what they started.
If your checkout provider does not have this feature, then send them an email requesting the feature.
You should install a conversion pixel on your check out pages, so if a prospect abandons your cart, you can easily retarget him with Facebook and Google Ads, reminding him of the need to become a paying customer.
It increases your chances of getting them back to the shopping cart to make payment.
Optimize your Check out page
Understand that when most prospects are on your check out page, they are still thinking and hoping they are not making a mistake by buying from you.
Therefore, you need to re-enforce the fact that they are making the best decision, and one brilliant way to do that is by showing testimonials on your check out page.
It will be more effective if the testimonials are detailed with the faces and full names of the customers.
A testimonial just saying “good product” will not yield results, so kindly request your customers to write you detailed testimonials.
You can also use a social proof tool to optimize your page by showing all the people who have either signed up or bought from you; this will make your prospects more confident in making payment.
Your shopping cart abandonment rate will decrease if you implement these strategies.
Let me know your thoughts in the comment.
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